All too often bloggers go into this niche field with the wrong ideas
on how to make money online blogging. After all, blogging from home
sounds great until you have to write all the posts, market them with
social media, then try to nail the right advertisers.
Why do most blogs fail? The statistics on blogging may sound
negative, but they’re really just to give you a taste of reality. Most
blogs fail, but so do most businesses. And it’s usually a lot cheaper to
fail with a blog than a major business.
Most blogs fail because they don’t create the correct blogging model
to keep working, keep selling, and finally earn money online. There are
plenty of guides on blogging, not to mention SEO blogging, but few give
you the reality. It’s tough to succeed with a blog.
The good news is you can stand out immediately with a clear blogging
model. This is a business plan with a different name. In a business
plan, you plan for the short and long term. You decide on things like
employees or contractors, who will do your
marketing, how your business
will compete against other top companies in you field, and so on. It
plans for both surviving failure and making the most of success.
Blogging model or blogging business plan, the point is it earns you
more money over time. So let’s go over four steps of creating a blogging
model.
Content Creation Model
Where will your content come from? Who will you hire, publish, pay?
Will you do it all yourself? Most blogs are like small businesses with
only a team of one, sometimes two. But some blogs do become powerhouses
and add workers all the time.
But “content is king” is all the more true with blogs. You need to
set some goals on how you will create content. You need to focus on
keywords too, for both SEO and marketing.
Lastly, how will you publish this content, and where will the design
come from? A good blog is an easy user interface. It gives info simply
and quickly.
Marketing Model
Building up traffic is the next step after creating and publishing
content. But as mentioned, content works well for marketing too. SEO
content acts as it’s own marketing vehicle. Some blogs focus entirely on
this cost-effective way to market a blog.
The other point here is who you want to visit your blog. All visitors
are good, but you want repeat visitors who actually buy or click and
earn money online for you. If you have a book review blog, you would
definitely be interested in bookworms. You are happy with each visitor,
but focus on keeping those who make you money online.
Monetization, An Earning Model
To make money blogging you need to monetize. This should be in your
plan for continued success. This is the bottom line, the gauge of
whether this blog will make it. Passive and linear income are kings
here. Passive income is money you made with no direct action, while
linear is more direct, like being hired for a writing project. Both earn
you money online in different ways.
There are many companies for monetization, placing ads that
correspond to your niche. It does depend on niche too, as some blogs
work best with an affiliate marketer like
Clickbank while for others
Google Adsense is king. It may take some trial and error, but once you
have the content and readers, you can make money blogging consistently.
Beyond Ads
Lastly, bloggers need to go beyond simple passive income. To make
money online in any form requires not putting all your eggs in one
basket.
Linear income has many definitions, but it’s really making money
directly. You sold a product. You were hired for a contractor job. The
definitions get fuzzy, but the point is to go beyond only ads and
passive income. It’s a tough market sometimes if you focus only on ads. A
good blogging model uses both passive and linear income strategies
which coincide to earn money online.
Finale
A blogging model is really an extension of the ideas floating in your
head. You may fail with your first one or two blogs, but you’ll learn
each time and rework your blogging model. Or maybe you’ll use it to
effectively create a powerhouse blog. The best way to blog, in the end,
is to simply write on topics you 1) have experience with and 2) enjoy.
Then you can actually
make money blogging, make this a career, and start another blog.